COMMERCIAL PRINTING

Commercial Printing

If there is one type of printing that businesses, small or large, even today – in this technological and digital era – won’t be able to survive without, it is commercial printing.

In simple terms, it basically is the process of transferring the artwork onto something, mainly paper, sheets, and cards. It is used to create an extensive range of products such as flyers, brochures, newsletters, catalogs, invitations, company business cards, books, and more.

Commercial printing allows for mass printing. Obviously, you cannot print quality material yourself in a large quantity, and that too within a short span of time. This is where commercial printing allows you the convenience of simply focusing on the core areas of your business while making sure your printing needs are met. This is not all.

With commercial printing, you can make sure that you make the full use of design and technology to make a lasting impression on your stakeholders by presenting your products and services in the best possible manner. Through it, you can gain a competitive advantage and stand out.

Try to think of a potential customer shopping or going over the flyer and brochure for a particular product. The printed material is all that there is at the moment on which the decision of the customer depends. If the highest quality printing materials are used, the design and layout are remarkable, and the underlying message is conveyed brilliantly then chances are the customer will go ahead and the decision that is in your interest.

Such is the importance of commercial printing that it simply cannot be ignored. Having said that, let’s now take a look at the different types of commercial printing.

Offset Lithography

Mainly used by businesses for products such as books, newspapers, posters, and stationary, offset lithography is ideal for printing on any flat surface.

It involves a printing plate containing an image of the content that has to be printed. The part of the plate that contains the image gets inked and is then transferred or in other words, offset from the plate to the rubber and then to the printing material.

Digital

Taking customization to another level, digital printing is highly cost-effective and has a quick turnaround. It truly allows us to leverage color and design, helping businesses get creative.

It is widely used on labels, banners, newsletters, point of sales, and products in need of personalization.

Large Format

Also known as format printing, display printing, and POS, large format printing is the go-to solution when you want to make a big impression and draw attention from a distance.

It is best used for signage, billboards, pop-up displays, wallpaper, and exhibition graphics.

Team up with Assemco

In case you need commercial printing solutions, contact Assemco today!

Together, let’s print your way to success.