COFFEE PACKAGING SOLUTIONS

The type of coffee packaging you choose is your brand ambassador and tells about your company’s values.

These factors should be considered while selecting coffee packaging.

1. Types of coffee packaging

Here are the most popular 5 types of coffee packaging bags:

• Flat bottom bag

It gives a prominent shelf presence and can be left unassisted. The top of the bag is completely folded and sealed.

• Quad seal bag

It grabs the attention of buyers for its flexible design. It can be left unassisted and can hold large amounts of coffee. It is usually expensive than other types of coffee bags.

• Pillow bag

It contains smaller volumes of coffee, enough for making a single mug. It is the most economical and cost-effective type of packaging.

• Bag in Bag (BIB)

Small fractional coffee sachets can be packed into larger bags for bulk sale purposes.

• Doypack

It is slightly different from other types of coffee packaging. It often comes with a zipper, which is more convenient for the users.

2. Freshness of coffee

This is a very important factor especially if your coffee is to be distributed to other countries or worldwide, it should remain fresh till it reaches the consumers. For this purpose, modified atmospheric packaging (MAP) is used. It simply modifies the natural atmosphere surrounding the coffee to increase its shelf life and maintain the freshness.

3. Choosing more convenient options

Most customers go for the options which they find more convenient and easy to use to save their time.

Packaging companies should apply the following things to their products for getting maximum attention of customers:

• Zippers
• Ties or tapes
• Clear labeling
• Minimal package design

4. The process of coffee packaging

The filling of coffee bags can be done by hand or by machines. While hand filling limits the types of bags that can be filled and it may seem cost-effective, on the other hand, automated machine filling can fit almost every type of bag is more time saving than manual filling.